Friday, September 26, 2008

Selling or Helping?

It all started 20 years ago....I began my Network Marketing Business in High School. Selling, candy, soda, chips to my fellow classmates. Its was then that I knew, I wanted to be in sales. I sold clothes, jewelry, lotions, insurance, real estate, fragrances. I've tried quite a few entrepreneur ventures with little or no help. Little, did I know that it was leading me to Network Marketing. In Network Marketing you are selling your product to your customers, and you help others decide if they too, want to sell the product.

Wikipedia definition of sales: Academically, selling is thought of as a part of marketing[1], however, the two disciplines are completely different. Sales often forms a separate grouping in a corporate structure, employing separate specialist operatives known as salespeople (singular: salesperson). Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesperson relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.[2]
While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing. Selling involves sales which are the pinnacle act of completed of a purchasing activity.

Webster Dictionary, Help: 1: give assistance or support 2: to be of use or benefit.

Listen my friend, Network Marketing is both selling and helping others. Okay, I know what you are thinking, I hate sales. We sell ourselves to our children, our spouse, our boss, our friends everyday. We are not born "sales people" It's a learned behavior, or something that you read which compels you to help others. When you are helping others, you are actually selling yourself.

Here is the scary part... knowing when to sell or assist. When promoting, or advertising your business do you immediately start selling your opportunity? When people inquire about your business do you send them directly to the website, give them a DVD, or magazine? Most people think that its better to get the information in front of the prospect first. What you should focus on, is how can your product or services will help make their lives better? I suggest, get to know the person first. See if they fit in with your team,. Learn if they should qualify for your time, or assistance.

Here are three questions you should ask when qualifying a prospect .
  1. What kind of income would you like to generate in a business of your own?
  2. Other than money, what are you looking for in a business?
  3. In the perfect business, what would your business look like/be?

If they qualify, get the information in front of them right away. Show a sense of urgency, so that they prospect will take a look at what you are offering now. Then ask, what did you like best about the ad, website, conference call (whatever source you directed them too)? If they see a opportunity, they will join. So therefore, help them get started and continue to support and train your prospect. Please remember this, you do not have to sell, people hate to be sold. Prospect sell themselves, once you focus on their needs and wants. Expect to get one yes, out of every ten. You are looking for prospects that are looking for you. Also, do not try to sell your customers the opportunity until they have used your products. Most customers, become a business partner once they have experienced the products.


Here is why, you want to get started helping and not selling right away! Time does not wait for anyone. In fact, the world is moving at a fast pace. Bigger no longer mean better, fast is better. If you separate yourself from others that are selling opportunities, and begin to help others sell themselves, you will grow a big network fast! Furthermore, successful people are quick to make a decision, and slow to quit. You want people who decide now, to change their situation. However, just because a prospect says no to your opportunity it does not mean give up on them. Sometimes, it could money, time or their negative friends or family members. "No's" are bugs on their windshield, help them remove the bug. You can help them focus on their wants and needs. Only then will you have a successful partner or a customer. Continue to give, without any expectations and then you will enjoy time and financial freedom. Learn the art of selling, and help make people lives better!

Please let me know what you think, leave a comment.

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